Marketing Social Media Dos & Don'ts

Do’s:

• Post Consistently: Stick to a schedule to keep your audience engaged.

• Engage with Your Audience: Reply to comments, DMs, and interact with your followers.

• Use High-Quality Visuals: People scroll fast—make sure your content stands out.

Don’ts:

• Ignore Analytics: Tracking performance helps you understand what’s working.

• Overuse Salesy Posts: If every post is a pitch, followers will tune out.

• Neglect Captions: A strong caption can increase engagement and shares.

2. Hashtag Hacks: Do’s & Don’ts for Maximizing Your Social Media Reach

Hashtags can be your best friend or your worst enemy. Use them wisely!

Do’s:

• Research Trending Hashtags: Stay updated on what’s working in your niche.

• Mix Broad & Niche Tags: A mix of popular and specific hashtags boosts visibility.

• Keep Them Relevant: Only use hashtags related to your content.

Don’ts:

• Overload Your Posts: Using all 30 hashtags isn’t always helpful quality over quantity.

• Use Banned Hashtags: Instagram may shadowban your content if you use flagged hashtags.

• Copy-Paste the Same Tags Every Time: Switch them up for better reach.

3. Facebook & Instagram Ads: The Do’s & Don’ts of High-Performing Campaigns

Running Facebook and Instagram ads? Follow these tips to maximize results.

Do’s:

• A/B Test Your Ads: Run multiple versions to see what works best.

• Use Clear CTAs: Tell users exactly what you want them to do.

• Retarget Warm Audiences: Show ads to people who’ve already interacted with your brand.

Don’ts:

• Set & Forget Campaigns: Monitor your ads daily to optimize performance.

• Target Everyone: Narrow down your audience for better conversions.

• Ignore Metrics: Track CTR, CPC, and ROI to measure success.

4. Social Media Branding: Do’s & Don’ts for Building a Memorable Presence

Branding is everything on social media! Make sure you do it right.

Do’s:

• Stay On-Brand: Use consistent colors, fonts, and messaging.

• Create Shareable Content: Posts that evoke emotion or provide value get shared more.

• Engage Authentically: Be real and relatable with your audience.

Don’ts:

• Constantly Switch Aesthetics: Keep a recognizable brand identity.

• Post Without a Plan: Have a content strategy to avoid randomness.

• Ignore Audience Feedback: Listen to your followers and adjust accordingly.

5. Content Marketing Do’s & Don’ts: How to Create Posts That Actually Convert

Want content that actually converts? Follow these golden rules.

Do’s:

• Provide Value: Teach, inspire, or entertain your audience.

• Tell Stories: People connect with narratives more than promotions.

• Optimize for SEO: Use keywords to rank higher on search engines.

Don’ts:

• Post Just to Post: Every post should serve a purpose.

• Ignore Engagement: Respond to comments and build a community.

• Forget to Include a CTA: Always guide your audience to take action.

By following these do’s and don’ts, you’ll create better content, improve engagement, and grow your audience!